I had heard about Yarok and Innersense for a while and had never really looked into them because of the price. Now that I'm trying to buy better products, I've found out that as far as natural products go, there are plenty of brands that are more expensive than them. image source image source Yarok Hair Care was founded in 2009 by Mordechai Alvow. A hair stylist who is also a certified aromatherapist, he is committed to the planet and using plant derivatives in hair care. They are organic, wild-crafted, and ethically sourced . I feel like a lot of companies are jumping in on the natural, green, clean train but not doing it safely at all. His website is slightly chemophobic . Oh, the horrors, chemicals. Make sure not to breath O2 or drink H2O. You can't avoid chemicals. And while you can't totally avoid things like petroleum, unless you're living off the land away from the general population, I feel like people should be allowed to pick and choose...