I had heard about Innersense and Yarok for a while and had never really looked into them because of the price. Now that I'm trying to buy better products, I've found out that as far as natural products go, there are plenty of brands that are more expensive than them. image source Innersense Organic Beauty was founded in January 2005 by Greg and Joanne Starkman. Greg had a background in the cosmetic industry and Joanna spent 20 years as a hairstylist. By combining their knowledge and ideas, they formed their company. The catalyst for their company was their daughter, Morgan, who was diagnosed with Williams Syndrome, a rare genetic disorder, when she was 22 months old. They wanted to raise her in a healthy environment. Years later, when they started Innersense, they decided to put purity, peace of mind, and self-care in the forefront. They committed themselves to learning about green chemistry and toxin-free hair products. They want to empower their customers to make g...